The Future of Marketing: Critical 21st Century Perspectives, (Hardcover)
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US$35.84
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by www.lowierecruitment.com
Free 30-day returns Details
Product details
| Management number | 238828474 | Release Date | 2026/07/11 | List Price | US$35.84 | Model Number | 238828474 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
- The Future of Marketing: Critical 21st Century Perspectives, (Hardcover)
- Author: Palgrave MacMillan
- ISBN: 9780333992869
- Format: Hardcover
- Publication Date: 2003-02-04
- Page Count: 196
| Book format | Hardcover |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | February, 2003 |
| Pages | 196 |
| Subgenre | Management |
| Series title | No Series |
| Number in series | 0 |
| Edition | 2003 Edition |
| Publisher | Palgrave MacMillan UK |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.64 x 0.68 x 9.00 in |
| Assembled product weight | 0.86 lb |
| Bisac subject heading | Business & Economics |
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